Phase 03 Retain
Analytics & Reporting
Numbers You Can Actually Decide From.
A dashboard that answers this month's question — not last quarter's. We wire analytics, GTM, and reporting so leadership sees the metrics that matter and the marketing team sees what to change next.
Most marketing dashboards are decoration. They exist because someone had to demo something in the QBR, and they've been quietly wrong for six months because nobody double-clicked.
We treat analytics as infrastructure. It should be trustworthy, opinionated, and unignorable. Trustworthy means every metric has a defined source, a documented calculation, and a way to reconstruct it. Opinionated means the dashboard tells you what to look at first. Unignorable means the numbers land in your inbox before the meeting, not during.
We start with a data audit — what's tracked, what's broken, what's missing. We wire GA4, GTM, and any downstream tools with the events that matter for your business (not just page views). We build an executive dashboard and a marketing-team view, each answering different questions. We document everything so a new hire could keep it running.
You leave with a source of truth. Meetings shorten because the numbers are settled. Decisions get faster because the data is trustworthy. And the marketing team stops guessing which lever moved which needle.
What You Get
Inside the Engagement.
- GA4 + GTM audit and rebuild
- Custom events + conversion definitions
- Attribution model (multi-touch or MMM as appropriate)
- Executive dashboard (Looker Studio or similar)
- Weekly + monthly reporting cadence
- Data documentation + team training