Eight Years of Booked Workshops, Held Through a Pandemic.

Andy runs a two-shaped business. On one side, a private-training roster of West Hollywood clients. On the other, a national teacher-training tour — CoreAlign, MOTR, Redcord, Movement Principles — each with its own Balanced Body registration window that has to hit. Solo instructors don't usually get an agency. They get a WordPress theme they never update and an email list they never send to. Andy needed the whole stack — brand, website, workshop marketing, back-office plumbing, incorporation filings — from one team he didn't have to manage. Then in March 2020, COVID shut every in-person workshop overnight. He needed a pivot that wouldn't disappear his book by June.

We run Andy's brand end-to-end. Web presence lives at andykohrellfitness.com behind Cloudflare, with hosting and Elementor updates handled monthly. Workshop marketing runs on an annual cadence: dates proposed with Core Conditioning, registration flows built into the Balanced Body system, form submissions routed through admin@gaviso.agency and forwarded on. Live campaigns — the 2026 Movement Principles popup, custom NFC business cards for the studio team — ship through a Ziflow approval loop. Monthly Databox reports go straight to Andy. Back office: QuickBooks and payroll for Andy Kohrell Fitness, Inc.; California Statement of Information filings on schedule; coordination with Mofrad Financial on tax cadence. When COVID hit in March 2020, we built and shipped the "Introducing Zoom Workout with Andy" campaign in 48 hours. His warm list rebooked from home within days.

Eight years continuous — since 2017, across the AI&Co → Amata Agency → Gaviso Digital Marketing rebrands, and across a pandemic that killed in-person fitness. The teacher-training pipeline is on a repeatable annual cadence: 2025 dates confirmed in October 2024, 2026 dates locked in November 2025 and already booking. Registrations flow in nationally — a single week in February 2026 brought sign-ups from California, Massachusetts, and points between. The Zoom pivot in April 2020 elicited immediate rebookings from former clients — one wrote back within hours, "NICE — let me talk to the wifey and we can schedule an appt."